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Logo and Branding

Clear Code is a nonprofit whose mission is to provide traditional tutoring for math, science, and English, but also to provide supplemental tutoring for sexual education in an area where the teen pregnancy rate is exceptionally high. Because Clear Code is a safe space, I designed the logo to feel like a shield, with the inner shapes reminiscent of a baseball diamond as a play on baseball-themed sexual terms. I built the fonts and color story to feel friendly so that teens would feel comfortable.